Meet the Team
Our customer service team is the heartbeat of SMS. When you contact us, you will connect with a professional who has served at SMS an average of 20 years. Every Account Executive is here to serve you with a wealth of experience and knowledge. We love what we do, and we believe you will hear our passion for direct mail when you contact our team.
Andy Kuniholm, President
36 years of experience at SMS Direct. Andy@smsdirect.com
Lisa Rinaldi, Senior Account Executive
21 years of experience at SMS Direct. Lisa@smsdirect.com
Ben Kuniholm, Account Executive
9 years of experience at SMS Direct. Ben@smsdirect.com
Dan Rinaldi, Senior Account Executive
25 years of experience at SMS Direct. Dan@smsdirect.com
Andy Eidson, Senior Account Executive
11 years of experience at SMS Direct. AEidson@smsdirect.com
By 1984, my dad had made a name for himself in the marketing world. He was the 1970 DMAW Hall of Leaders Award recipient, a business owner, and the author of two books. While working for a non-profit organization in the D.C. metro area he recognized the lack of exceptional service from local mailshops for smaller direct mail campaigns. As a recent college graduate, I borrowed my father’s insight and $10,000 and started SMS Direct, founded on the principle of providing the exceptional service that was lacking in the direct mail production industry on smaller mailings. Back then, we didn’t have high speed inserters or laser printers, but we did have a commitment to our customers and a passion for direct mail. Over 35 years later, this commitment and passion continue to be the foundation of our business, and we are confident that if you do business with us, you will experience this firsthand.
- Commitment to Customers - Customers are king!
- Quality - It all comes down to quality.
- Integrity - The foundation from which everything at SMS Direct is built.
- Passion - We love what we do.
- Constant Improvement - The industry is always changing, and we are always seeking to get better.